We’ll setup SMTP on your website so that emails are generated from your email provider instead of your server’s IP address. This is beneficial for website owners that have purchased a shared hosting account, ith a website hosting company  that does not have it’s own dedicated IP address (Learn More). Shared hosting accounts share the same IP address, which means someone that you do not know could be using the shared sever space to spam people, effectively getting your IP address blacklisted and as a result, your website emails will go to spam. If you’re not sure what type of hosting you have, contact your current hosting provider and ask them.